Tap to Call
Henley Charles - Website design, development & SEO

A website for a local Birmingham estate agent, built using WordPress

Henley Charles

See It Live

Who are Henley Charles?

Henely Charles are a Birmingham based estate agent that specialises in properties for rent and sale in the Handsworth and Edgbaston areas.

Also working closely with landlords, Henley Charles provide lots of information for investors from the latest regulation changes all the way through to the reason to invest in the local area.

One of our favourite and most fun projects of recent times, the website for Henley Charles challenged us from both a website design and web development point of view.

About the project

The previous website of Henley Charles was no longer fit for purpose, needed to go through a rebrand and also needed to paint the image of the company in a less corporate way and more of a friendly local Birmingham estate agent way.

Using Pinks, Yellows and Blacks, we were able to design a website that looks absolutely stunning, is easy to use and puts the focus on finding properties and viewing the incredible 360 degree images of the properties.

Built upon WordPress, our biggest technical challenge that was overcome was to integrate the website with a third-party property system. This allows properties to be added in one central location and be added to the website, Right Move and other third-party websites at the click of a button – Saving time in repeat work.

One cool feature we added here was the ability for properties to be added else where and edited in the website without being overwritten when they are updated elsewhere. This has given the team at Henley Charles the flexibility to make their properties more appealing on certain estate agent platforms.

Henley Charles - logo

What Henley Charles benefit from:

Easy to manage - Easy to add new pages and content, with no coding experience required, the team at Henley Charles can all easily update the website.

Integrates with Rightmove - The team at Henley Charles can add properties to Rightmove which then adds properties to the website automatically along with the option of adding additional items such as videos and PDF guides to the website.

Easy to search and find properties for rent or sale - The intuitive search functionality allows a search for your ideal property to be done in seconds and the results allow you to find your ideal property at a quick glance.

More tarffic to the website - The engaging user experience and SEO optimisation has driven the website to its highest ever monthly traffic resulting in more viewings and sales generated through the website.

Service Image
Service Image

Post Launch

We continue to work with Henley Charles on their SEO efforts and day to day management of their website.

One of our early successes has been getting them ranking on page 1 of Google for their local keywords and also getting them a number one position within 3 months of starting an SEO campaign where they previously ranked on page 5 of Google. Traffic to the website has since tripled thanks to some high rankings on Google.

With an SEO campaign that has been on-going since 2019 and seeing traffic to the website treble, the conversions and new instructions from sellers has grown with the traffic and the website now ranks for hundreds more local keywords compared to 2019.

Service Image Service Image Service Image

Our Testimonials

“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.

Joe Spark

“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.

Ben Stephenson

“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.

Al Gosling

“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.

Will Crozier

More Projects

Get In Touch Today

Steal IT - Wordpress website design and development

Stealth IT

A re-vamp of this consulting business website to position them at the top of the market.

Stealth IT

Fintilect - WordPress website development and design

Fintilect

Global leaders in AI banking – A website built using AI that targets the world’s biggest banks.

Fintilect

forfend - wordpress development

Forfend

A technical website aimed at techys – This WordPress website is geared to help Forfend become a leading cyber security business.

Forfend