Ecommerce SEO agency: SEO services for ecommerce websites

eCommerce SEO is the act (and art!) of optimising your ecommerce website to increase the visibility of your website, products and product categories online.

The activities required to do this vary site by site, but often include, page speed optimisation, broken link fixing, keyword research, canonical tag fixing and content creation.

eCommerce SEO works by improving your website’s structure and ensuring that your eCommerce website is as optimised as possible in the eyes of Google.

By optimising your site structure, page structure, page content and overall website technical health, your website will be better geared to rank as high as possible in the Google search results.

Typically, most eCommerce websites start to see results from their eCommerce SEO within 3 to 6 months.

Each site is different and the time it takes for your eCommerce SEO to take effect can vary.

Factors such as if you have done SEO before, where you already rank and the current situation of your site all can affect how long it will take to rank.

Yes, page speed is important for an eCommerce website.

Providing a great experience across all devices, including mobile devices – which is where the majority of eCommerce sales take place – is a key part of any eCommerce website.

Being eCommerce SEO experts, the team at ALT Agency work with all of the major eCommerce platforms out there. It doesn’t matter if you are a small online retailer looking to get yo first eCommerce website SEO optimised or a large eCommerce retailer looking to gain more market share and sales, the eCommerce SEO team at ALT Agency can recommend the right platform for your needs and optimise it for greater online visibility.

Some of the platforms that we work with include, WooCommerce, Shopify, Magento and custom created / Open-source eCommerce platforms.

eCommerce SEO is absolutely worth it. Whilst it can start off slow as the technical SEO and keyword research is done, the benefits to eCommerce SEO are great.

Better conversion rates, brand recognition, greater visibility and often lower customer acquisition costs are all benefits of eCommerce SEO.

As part of an eCommerce SEO strategy, creating content that serves you well for years to come will help keep traffic flowing to your website month after month, unlike PPC advertising which brings no medium or long term benefits once stopped.

One or the great things about eCommerce SEO is just how easy it is to measure the results from. With proper analytics tracking set up, you can hold to account your full eCommerce SEO budget and drill down to how much spend and which specifics keywords have driven revenue and return on your investment.

Pricing for eCommerce SEO varies depending on factors such as the current state of your eCommerce site, how many products and categories need optimising along with the content required to be created.

Yes. As part of our eCommerce SEO process, once the keyword research is carried out, we will often optimise your product page title tag, meta description, product description and any other bits that are required to be optimised based on the findings of your eCommerce SEO audit.

Yes. Once your eCommerce SEO audit and keyword research is completed, it is often the case that product category pages need to optimised. This can include optimising things such as, but not limited to, Page category structure, category filters, canonical tags, title tag, meta description, page content and FAQs as required.

eCommerce SEO varies slightly to traditional SEO and this is one of the area sin which an ecommerce SEO specialist such as ALT Agency can help with your eCommerce SEO strategy.

Structuring an eCommerce website is a key part of any eCommerce SEO strategy and this means ensuring that your eCommerce website is technically sound.
Technical SEO for eCommerce covers things such as utilising rich snippets, ensuring your navigation filters work correctly, canonical tags are set properly and that the large amounts of data of required on eCommerce website sis structured properly.

Further to that, eCommerce websites often have a lot more category pages – often broken down into sub-categories – and lots of product pages, all of which would need to be optimised for their specific keywords to ensure strong SEO rankings for your eCommerce website.

eCommerce SEO offers lots of benefits including enhancing the visibility of your brand online, driving more targeted traffic and sales to your website as well improving customer engagement with your website.

Going beyond just rankings, eCommerce SEO also helps with user-experience and how people interact with your website. Ensuring the best user experience, fast loading page, higher conversion rates and easy to navigate categories are all benefits of eCommerce SEO.